Hotel Occupancy Projections

 

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The following occupancy rates are based on reports from 2019 in Morocco. In 2024, the tourism occupancy rate has recovered after the pandemic. These rates are based on the lower spectrum, as many hotels like this one have an average occupancy rate above 70%. This table is based on the lower end of the average occupancy rate scale.

The average occupancy rate in Morocco only considers revenue generated from room rentals.

Although our initial projections are based on a 60% occupancy rate, we are confident that Marrakech’s potential will allow us to achieve a much higher average rate.

 

Hotel Occupancy Projections by Room Type

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The ocher city enjoys increasing attractiveness, both among individual tourists and event organizers.

We are confident in our ability to capitalize on this momentum and achieve an occupancy rate close to 70%.

The success of the IMF meeting in Marrakech in 2023, the upcoming Africa Cup of Nations in 2025, and the FIFA World Cup in 2030 are expected to further increase occupancy rates.

Additionally, the growing demand for more sustainable hotels should enable us to attract even more guests.

 

 

 

Revenue Projections by Room Type

 

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This table presents revenue based on the average occupancy rate, taking into account only room rentals.

It does not account for additional revenue from food services, wellness services, and other hotel amenities.

Based on industry averages, we can anticipate 35% additional revenue from these services.

Moreover, given the unique treatments and services that Earth & Sky aims to offer, including quantum care and programs established by renowned doctors and specialists, we believe that we will exceed this average.

This combination of traditional wellness services and hospitality positions us to exceed standard industry revenue expectations.


Agricultural Revenue Projections

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The two illustrations below show the projected revenue from agriculture, starting with the 5 hectares of currently cultivated land and the increases in cultivable land that Earth and Sky aims to acquire.

The significant revenue difference observed in the illustrations in the second year between the 5-100 hectares and the 500 hectares of cultivated land is due to the number of harvests achieved, which exponentially increases revenue.

Additionally, this is also due to the simultaneous growth of a greater diversity of products.

All these figures have been calculated based on the currently cultivated land, the local market, and the external market. We have therefore combined the sale of products (finished and raw) locally and internationally.